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We fell in love in a B2B place: Branding in a B2B World
Manage episode 378908645 series 3265785
Innhold levert av BPD and BPD Healthcare. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BPD and BPD Healthcare eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
B2B marketing gets a bad rap as boring, jargon-heavy, and uninspired. But it doesn't have to be that way. B2B audiences don't turn into calculators when they come to work... they have emotions, too. So how can health tech organizations, provider platforms, and other B2B health marketers build their brands in a way that attracts leaders and decision-makers? Have a listen, and find out.
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