I Shrunk Britain’s #1 Bread. Did Anyone Notice? Nudge podcast

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Business Marketing Phill Agnew

Innhold levert av Phill Agnew. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Phill Agnew eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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I shrunk Britain’s #1 bread. Did anyone notice?

2d ago 22:35

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MP3•Episoder hjem

Innhold levert av Phill Agnew. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Phill Agnew eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with Grace Forell from Which?, I figure out the psychology behind shrinkflation, why it works, and I test if anyone notices my shrunken loaf of bread.

Methods of Persuasion: https://www.kolenda.io/books

Grace Forell’s podcast: https://tinyurl.com/38hu99bu

… continue reading

210 episoder

#Business #Marketing #Phill Agnew

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I shrunk Britain’s #1 bread. Did anyone notice?

103 subscribers

published 2d ago

Del

MP3•Episoder hjem

Innhold levert av Phill Agnew. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Phill Agnew eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with Grace Forell from Which?, I figure out the psychology behind shrinkflation, why it works, and I test if anyone notices my shrunken loaf of bread.

Methods of Persuasion: https://www.kolenda.io/books

Grace Forell’s podcast: https://tinyurl.com/38hu99bu

… continue reading

210 episoder

#Business #Marketing #Phill Agnew

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