The Insights Ecosystem with Brett Townsend

On Brand with Nick Westergaard

Brett Townsend is the Senior Vice President of Strategy at insights and analytics firm Quester. His work has helped brands such as Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s innovate through better consumer insights. We discussed all of this and more this week on the On Brand podcast.

About Brett Townsend

Brett Townsend is SVP of Strategy at Quester and has had a successful career of generating sizable revenue on both the corporate and agency sides of consumer insights. Brett has worked in domestic and global branding and innovation for major brands like Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s. His work has led to successful innovations, brand extensions, product improvements, and marketing campaigns worth tens of billions of dollars globally. He has led insights teams at PepsiCo, Electrolux, and Lowe’s and he has worked across all major industries like FMCG, retail, food & beverage, durable goods, restaurants, and clothing. Along Quester President Tim Hoskins, Brett is co-author of the new book "Insights on the Brink: Revitalizing the Market Research and Analytics Industry."

From the Show

What brand has made Brett smile recently? Brett smiled on the recent success of Modelo Especial and their use of the “fighter” story to overtake Bud Light as the best-selling beer in America.

Connect with Brett on LinkedIn and the Quester website.

As We Wrap …

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Until next week, I’ll see you on the Internet!

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