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Innhold levert av Erin Smith and Ontario Creates. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Erin Smith and Ontario Creates eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Digital Dialogue Breakfast Series 2016 - How Big is Your Data? Using Analytics to Understand Your Market

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Manage episode 174368491 series 1401770
Innhold levert av Erin Smith and Ontario Creates. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Erin Smith and Ontario Creates eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Data is a vital part of understanding consumer patterns. Creative content producers use data and analytics in vastly different ways to guide their product development, distribution, and marketing strategies. This panel looks at how three Ontario-based companies are using data and analytics to inform their product development, guide their marketing strategies, and ultimately, to understand their audience.

Moderator:
Erin Creasey, Manager, Industry Initiatives, OMDC

Panelists:
Devi Ekanand, Vice President, Marketing, Promotions and New Media, Coalition Music
Ken Hunt, Publisher, Toronto Life
Margaret Bryant, Director of Sales and Marketing, Dundurn Press

  continue reading

54 episoder

Artwork
iconDel
 
Manage episode 174368491 series 1401770
Innhold levert av Erin Smith and Ontario Creates. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Erin Smith and Ontario Creates eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Data is a vital part of understanding consumer patterns. Creative content producers use data and analytics in vastly different ways to guide their product development, distribution, and marketing strategies. This panel looks at how three Ontario-based companies are using data and analytics to inform their product development, guide their marketing strategies, and ultimately, to understand their audience.

Moderator:
Erin Creasey, Manager, Industry Initiatives, OMDC

Panelists:
Devi Ekanand, Vice President, Marketing, Promotions and New Media, Coalition Music
Ken Hunt, Publisher, Toronto Life
Margaret Bryant, Director of Sales and Marketing, Dundurn Press

  continue reading

54 episoder

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