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Innhold levert av Oregon Public Broadcasting. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Oregon Public Broadcasting eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Washougal joins cities around the US with anti-camping restrictions aimed at homeless
Manage episode 460412572 series 2879101
Innhold levert av Oregon Public Broadcasting. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Oregon Public Broadcasting eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Washougal joins cities around the US with anti-camping restrictions aimed at homeless
…
continue reading
1002 episoder
Manage episode 460412572 series 2879101
Innhold levert av Oregon Public Broadcasting. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Oregon Public Broadcasting eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Washougal joins cities around the US with anti-camping restrictions aimed at homeless
…
continue reading
1002 episoder
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OPB Audio
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1 What's it like to work as a cheesemaker in Oregon 6:15
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What's it like to work as a cheesemaker in Oregon
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1 Republican Rep. Cliff Bentz faces frustrated constituents in week of town halls 5:56
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U.S. Representative Cliff Bentz faced tough questions from his constituents during a town hall tour of Eastern Oregon this week. According to the East Oregonian, the Republican was booed during a meeting yesterday in Pendleton. Many attendees expressed frustration over federal job cuts.
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1 Missing footage from PSU protests led cases to be dismissed 4:27
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Last spring, dozens of police descended on Portland State University to break up a protest, arresting around 30 people. Several demonstrators took plea deals, but a handful decided to fight the charges and won—kinda by default—after the discovery of missing footage from the protests.
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1 The Trump administration has fired Forest Service staff who help with firefighting 5:42
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Since last week, the Forest Service has fired at least 2,000 employees. That’s raising concerns among some employees, who say they’re worried about how the Trump administration’s staffing cuts will affect fire season.
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1 Bonneville Power staff departures under President Trump raise concerns about Northwest electrical grid 4:14
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Linemen, engineers among hundreds of staff to leave Bonneville Power Administration as Trump trims workforce
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1 New group supports Oregon grandparents raising their grandchildren 4:38
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Millions of grandparents across the country are being pushed into parenthood again. A new peer support group in Salem helps them through it
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1 Oregon's coastal towns are stocking up on supplies 4:32
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Oregon's coastal towns are stocking up on supplies
Ikoi no Kai has been a gathering place for generations in the local Japanese American community and beyond, bringing people together over food and friendship. Winston Szeto has the story.
Ikoi no Kai has been a gathering place for generations in the local Japanese American community and beyond, bringing people together over food and friendship. Winston Szeto has the story.
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1 Multnomah County responds to winter weather with warming shelters 4:54
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Much of western Oregon has been dealing with snow, icy roads and freezing cold overnight temperatures.
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1 Everywhere is Queer app helps people find queer-owned businesses 5:10
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The Everywhere is Queer map has evolved into an app listing more than 15,000 LGBTQ-owned businesses around the globe.
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The 27 students in OPB’s Class of 2025 have had dozens of teachers over their 12 years of public school. As the end of senior year approaches, OPB asked each student to name a couple of teachers who made an impact on them — and many of them did.
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1 University of Oregon athletics expected to thrive with changes coming to NIL 5:42
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It’s been a chaotic time since college athletes started profiting from use of their name, image and likeness in 2021, and more changes are on the way. NIL experts say UO is in the right position to leverage the changing atmosphere.
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1 Taking Gov. Tina Kotek’s temperature on Oregon’s climate change response 4:36
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Gov. Tina Kotek talks to OPB about some of the top issues shaping Oregonians' lives today. Here’s what she told us about the state’s climate progress, how federal funding will affect Oregon’s goals, what climbing utility rates mean, what the state government can do, and more.
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1 Staff and students at Oregon colleges brace for possible immigration enforcement 4:01
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Staff and students at Oregon colleges brace for possible immigration enforcement
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