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How To Sell Info Products and Courses Before You Spend the Time To Create Them
Manage episode 441700830 series 2922581
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Summary
In this episode, Brett Ingram explores effective strategies for selling information products and courses before fully developing them. Brett discusses the importance of validating your idea through pre-selling, utilizing coaching calls, creating a minimum viable product (MVP), leveraging webinars or video sales letters, harnessing social proof, employing urgency and scarcity tactics, focusing on benefits and outcomes, building an email list, and developing the product in real time. By following these steps, you can reduce risks, save time and effort, and ensure your product meets market demands before investing significant resources.
Chapters
00:00 Introduction: Selling Info Products Before Creation
00:31 The Problem with Creating Before Selling
01:33 Strategy 1: Validate Your Idea Through Pre-Selling
04:33 Strategy 2: Start with Coaching Calls
08:50 Strategy 3: Create a Minimum Viable Product (MVP)
13:03 Strategy 4: Use Webinars or Video Sales Letters
17:04 Strategy 5: Leverage Social Proof
18:18 Strategy 6: Create Urgency and Scarcity
19:29 Strategy 7: Focus on Benefits and Outcomes
20:23 Strategy 8: Build an Email List
23:03 Strategy 9: Build Your Product in Real Time
25:19 Conclusion: Turning Passion into Profits
#digitalproducts #productcreation #entrepreneur #personaldevelopment #optyoumize #brettingram #entrepreneurpodcast
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