Jay Baer on Growing Businesses and Captivating Customers

Outperform with Acceleration Partners

Jay Baer, founder and President of Convince & Convert, joined us on the Outperform podcast to discuss the past, present and future of digital marketing, his approach to building successful businesses and captivating customers. Jay's advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers.

Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers. His is also an avid tequila collector and a certified BBQ judge.

Show Notes:

• What the online marketing landscape looked like when Jay got started in the industry.
• What Jay and his partners got when they sold the Budweiser.com domain name to Anheuser-Busch in 1993.
• Why Jay decided to build Convince and Convert differently from his past companies.
• Why influencer marketing is just affiliate marketing wrapped in a different cloak.
• The big challenge all marketers face today.
• What the Hatrix is and how customer service teams can use it.
• What Herb Kelleher said that had a real impact on Jay.
• What talk triggers are and why they are so important to business.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.