Packaging the Denver Broncos with Kevin Johnson | Ep 158

Packaging Unboxd with Evelio Mattos

Follow Kevin Johnson: https://www.instagram.com/kjdesignsthings/ Obviously go follow the Broncos: https://www.instagram.com/broncos/

In the latest episode that unfolds on the Packaging Unboxd stage, we dive deep into the world of sports through the lens of packaging and design with none other than Kevin Johnson, the mastermind Creative Director at the Denver Broncos. With a career that zigzags through the vibrant corridors of Minor League Baseball, the NBA, and now the NFL, Kevin's journey is nothing short of a masterclass in blending passion with profession.

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This episode is a treasure trove for those at the intersection of sports and design, offering a rare glimpse behind the scenes of sports branding and its evolution. Kevin, with his nearly two decades of experience, pulls back the curtain on the Denver Broncos' branding saga, discussing the pivotal role of packaging in fan engagement and brand consistency. From the design intricacies of the Broncos' alternate helmet to the social media buzz it generates, Kevin lays bare the strategic thought process that goes into every decision.

But it’s not just about helmets and logos. Kevin takes us on a stroll through the streets of Denver, where mural projects and collaborative artworks speak volumes of the community's connection with the team. This episode is a narrative of transformation – from a child surrounded by cardboard dreams to a visionary shaping the Broncos' brand identity.

Key highlights include:

• Diverse Design Realms: Explore the multifaceted world of sports design, where creativity meets functionality, from uniforms to experiential packaging.
• Career Touchdowns: Kevin’s personal journey underscores the potential of carving out a unique path at the crossroads of sports and design.
• Engaging Narratives: Discover the power of packaging in creating compelling stories that resonate with fans, fostering a deeper brand connection.
• Evolving Fan Experiences: Witness the transformation in fan engagement strategies, moving towards inclusivity and community.
• Creative Synergies: Learn about the emerging collaborations between artists and athletes, opening new avenues for personal and brand storytelling.

Featuring candid moments and insightful reflections, Kevin Johnson shares, "The proof is in the packaging… Packaging can make such an impact when you deliver something in the right way.” This episode is not just an exploration of Kevin’s illustrious career but a beacon for anyone passionate about the confluence of sports, design, and packaging.

Tune into this episode for an inspirational journey that bridges the gap between creativity and sports, only on Packaging Unboxd. Follow Kevin Johnson's professional and creative escapades on Instagram at @KJdesignsthings for more behind-the-scenes action.