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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Innhold levert av Radiomakers Desmet, De mooiste documentaires, and Geselecteerd door bevlogen radiomakers. Authorization code 820957. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Radiomakers Desmet, De mooiste documentaires, and Geselecteerd door bevlogen radiomakers. Authorization code 820957 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
De mooiste radioverhalen, documentaire en fictie van de makers van 1Minuutje, Plots, en Radiomusical Heerlijk duurt het Langst.
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82 episoder
Merk alt (u)spilt...
Manage series 114962
Innhold levert av Radiomakers Desmet, De mooiste documentaires, and Geselecteerd door bevlogen radiomakers. Authorization code 820957. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Radiomakers Desmet, De mooiste documentaires, and Geselecteerd door bevlogen radiomakers. Authorization code 820957 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
De mooiste radioverhalen, documentaire en fictie van de makers van 1Minuutje, Plots, en Radiomusical Heerlijk duurt het Langst.
…
continue reading
82 episoder
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×Een groep feministen kraakt het pand naast het bordeel van Madam. Ze gaan daar een blijf-van-mijn-lijfhuis beginnen en proberen hun buurmeisjes te redden. Maar willen de meisjes van Madam wel gered worden?” De musical Madam van Annie M.G. Schmidt en Harry Bannink, bewerkt en geregisseerd voor radio door Stef Visjager en met arrangementen van Bob Zimmerman.* Na het daverende succes van Visjagers Radiomusical ‘Heerlijk Duurt het Langst’, bekroond met de CPNB Award voor beste luisterboek van het jaar 2012, volgt nu haar bewerking van een tweede Bannink/Schmidt musical: Madam. Rolverdeling Madam - Annet Malherbe Valentijn - Pierre Bokma Anita - Noortje Herlaar Dineke - Annick Boer Sanneke - Marlijn Weerdenburg Marcelle - Rosa da Silva alle mannen - Maarten Heijmans Team Muzikaal leider en arrangementen - Bob Zimmerman Bewerking en regie - Stef Visjager Opname en mix - Frans de Rond Productie en Redactie - Nina Cetinic en Chloe carlens * De Radiomusical Madam is een bewerkte en ingekorte versie van de oorspronkelijke musical Madam van Annie M.G. Schmidt en Harry Bannink, voorzien van nieuwe arrangementen.…
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