Services And Non-profit Marketing Pearson Education Marketing Podcasts podcast

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Higher Education Marketing Pearson Education Podcasting Education

Innhold levert av Pearson Education. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Pearson Education eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Pearson Education Marketing Podcasts « »
Services and non-profit marketing

16y ago 14:27

Del

Innhold levert av Pearson Education. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Pearson Education eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

The textbook focuses on the characteristics of services and how companies to deliver addition value through service, therefore creating added value to the product, apply the extended marketing mix. This Podcast focuses very much on the way products and service are intertwined together using Jaguar as an example. The interviewees discuss how they add to the customer experience so that no longer do customers consider they are buying a car but an experience delivered to them through service. The outcome of this approach results in customer loyalty. The interviewees are a salesman and the Service Manager. The emphasis is not just on the way the salesman 'courts' the customer but on how when the customer has bought the car they receive continual support regardless of the problem or issues they might have with the car during their ownership.

… continue reading

25 episoder

#Higher Education #Marketing #Pearson Education #Podcasting Education

Artwork

Services and non-profit marketing

Pearson Education Marketing Podcasts

published 16y ago

Del

Innhold levert av Pearson Education. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Pearson Education eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

The textbook focuses on the characteristics of services and how companies to deliver addition value through service, therefore creating added value to the product, apply the extended marketing mix. This Podcast focuses very much on the way products and service are intertwined together using Jaguar as an example. The interviewees discuss how they add to the customer experience so that no longer do customers consider they are buying a car but an experience delivered to them through service. The outcome of this approach results in customer loyalty. The interviewees are a salesman and the Service Manager. The emphasis is not just on the way the salesman 'courts' the customer but on how when the customer has bought the car they receive continual support regardless of the problem or issues they might have with the car during their ownership.

… continue reading

25 episoder

#Higher Education #Marketing #Pearson Education #Podcasting Education

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