It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Innhold levert av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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#6 The "Premium" Growth Strategy with Shelley Balanko (Hartman Group)
MP3•Episoder hjem
Manage episode 217656943 series 2396523
Innhold levert av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Shelley Balanko is the Senior Vice President with the Hartman Group. The Hartman Group is a nationally recognized thought leader on demand-side trends for the food and beverage industry, and they work with some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights, and innovation. On this episode we discuss: · Growth in the premium products category · The “redefinition of quality by consumers.” · The state of “food culture” · Why brands need premium perspective · Aligning product offerings to fit “premium”
…
continue reading
20 episoder
MP3•Episoder hjem
Manage episode 217656943 series 2396523
Innhold levert av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Shelley Balanko is the Senior Vice President with the Hartman Group. The Hartman Group is a nationally recognized thought leader on demand-side trends for the food and beverage industry, and they work with some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights, and innovation. On this episode we discuss: · Growth in the premium products category · The “redefinition of quality by consumers.” · The state of “food culture” · Why brands need premium perspective · Aligning product offerings to fit “premium”
…
continue reading
20 episoder
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