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Bill Williams | Consumer Information vs Insight
Manage episode 380814551 series 3262645
Innhold levert av Steffen Horst and Dave Antil. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Steffen Horst and Dave Antil eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
How can you separate consumer information from insight?
Bill Williams is here to share his perspective on how agencies can better understand consumers.
Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency.
He’ll cover:
- The importance of asking “why”
- Root cause analysis
- Why data is a commodity, but insights are precious
- Why briefs are crucial
- And more
205 episoder
Del
