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Dan Malgran | Building Marketing from Scratch
Manage episode 420821149 series 3262645
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Imagine starting a marketing department from scratch in a fast-paced, tech-driven environment.
How do you align a new team with the established rhythm of a thriving company? This episode unveils the highs and lows of building a marketing framework that not only meets but accelerates business objectives.
Welcome to today’s episode, where we explore the intricate dance of establishing and expanding a marketing function within a company. My guest, Dan Malgran, VP of Marketing at Steno, brings a wealth of experience in spearheading marketing initiatives across tech startups and scale-ups.
With a unique perspective on demand generation and strategic advising, Dan shares his journey and insights into creating a marketing department that truly drives growth.
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