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Edward Farley | Developing a Purpose-Led Brand Strategy
Manage episode 390508690 series 3262645
Innhold levert av Steffen Horst and Dave Antil. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Steffen Horst and Dave Antil eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
How can you develop a purpose-led brand strategy?
Ed Farley, Executive Vice President, Senior Strategist at Crosby Marketing Communications, is here to share the importance of a purpose-led brand strategy in today’s environment.
He’ll cover:
- Why authenticity is crucial
- Creating a consistent message across channels
- Building a team that lives your brand’s purpose
- Thinking about consumers as your family
- The 3 best practices for adopting a purpose-led brand strategy
- And more
205 episoder
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