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Travis Murdock | Making Public Relations Measurable
Manage episode 376841465 series 3262645
Innhold levert av Steffen Horst and Dave Antil. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Steffen Horst and Dave Antil eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
How can you make public relations measurable?
Numbers are a powerful way to demonstrate the value of PR and negotiate for a higher budget…
But is there a way to track PR numbers in the same way you can with digital marketing?
My guest Travis Murdock is the US general manager at Sonus PR, a B2B agency focused on cutting-edge tech.
With 25 years of tech experience in B2B and consumer companies, Travis is on a mission to help entrepreneurs build their brands and tell their stories—and in this episode, he’ll share his expertise with you.
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