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052 - Breaking Money Taboos: Sugey Piedra’s Guide to Financial Empowerment and Business Growth
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In this episode, I am thrilled to welcome Sugey Piedra, the co-founder of Prominence Business and Wealth Management. Sugey shares her inspiring journey from working a conventional job to making the bold decision in her 40s to start her own company. Despite numerous personal and professional challenges, she has successfully grown her firm into a seven-figure enterprise.
We explore how Sugey overcame cultural taboos surrounding money, her methods for budgeting, planning, and setting financial goals, and the steps she took before launching her business. Sugey also offers valuable insights on transitioning from an employee to an entrepreneurial mindset, understanding your financials, and building financial freedom.
Topics discussed in this episode include:
- [00:00] Breaking Money Taboos with Sugey Piedra
- [03:00] Breaking Cultural Taboos Around Money
- [17:15] The Importance of Knowing Your Numbers
- [40:27] Transitioning from W-2 to Entrepreneurship
- [44:01] Building a Network of Power Partners
- [46:37] Overcoming Family and Cultural Barriers
- [01:05:53] Final Thoughts and Personal Reflections
Quotes from the episode:
“Financial freedom to me was more of being able to block off the time on my calendar that I need because I need to go to my daughter’s school event. Because I need to go and take my son to the doctor’s.”
“Money is not hard to get. Money is actually easier than you think it is. It’s us and our limiting beliefs that make it hard, that we are hard on ourselves more than we have to be.”
Connect with Sugey:
- Website
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Connect with Jessica:
Instagram: @jessicahwangcoaching
Facebook: Jessica Hwang Coaching
Website: Jessica Hwang Coaching
Credits:
Music co-written by Steven Murillo (@someoneinatreeband) & Jessica Hwang (@jessicahwangcoaching)
Production and audio engineering by Ease of Mind Productions
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