S02E10 | Advocating for Change and Building a Brand with Purpose

Personal Branding Unlocked

Warning: This episode discusses topics related to sexual, domestic, and family violence, which may be distressing and triggering for some listeners. Listener discretion is advised.
In this inspiring episode of Personal Branding Unlocked, hosts Josh Lawlor and Monica Walmsley are joined by Giorgia Wilson and Sarah Welfare of We Gotchu Girl. They delve into the impactful world of legal advocacy and personal branding, sharing insights into their journey, the importance of networking, and the mission of their organisation.

Guest Bios:

• Giorgia Wilson: A final year law student and passionate advocate for social justice, Giorgia is dedicated to supporting victims of domestic and sexual violence and aims to specialize in family law.
• Sarah Welfare: Also a final year law student, Sarah is the Chief Operations Officer at WGG and focuses on providing high-quality legal services while fostering respect and empowerment in the legal field.

Key Topics Discussed:

• The journey of starting We Gotchu Girl and its evolution to WGG Australia.
• The critical role of personal branding in legal advocacy and how it aids in promoting gender equality.
• The significance of networking for personal and professional growth, especially for young professionals.
• Insights into balancing intense work in legal advocacy with personal life and academic commitments.
• The importance of trauma-informed education and legal reform in addressing sexual and domestic violence.

Challenges and Successes:

• Giorgia and Sarah discuss their experiences navigating the complexities of their legal careers while actively contributing to social justice.
• They highlight the success of community events and educational initiatives aimed at raising awareness and supporting victims.

Personal Branding Tips:

• Authenticity and clear purpose in branding, especially when representing causes like social justice and legal advocacy.
• The strategic use of networking and social media to amplify the message and reach of their organization.

Listener Challenge:
Josh and Monica challenge listeners to actively engage with their communities through volunteering, encouraging them to contribute to meaningful change while building their personal brand.

Conclusion:
This episode showcases the power of combining professional expertise with passionate advocacy. Giorgia and Sarah inspire listeners to use their skills for social good, demonstrating that personal branding extends beyond business and into the realms of social impact and change.

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