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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av dedioko. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av dedioko eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Pesan, Semoga sampai ke telinga kamu, dia, mereka, kalian, bahkan aku.
Innhold levert av dedioko. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av dedioko eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Pesan, Semoga sampai ke telinga kamu, dia, mereka, kalian, bahkan aku.
• Voice Over by Aldo Kahfi • Ada raga yg selalu kuat untuk melangkah, ada waktu dan asa yg selalu sadar dengan porsinya. Berkelanalah.. Lakukan perjalanan. Agar kita tahu bahwa dunia tidak sesempit kita punya pemikiran dan hati. Sejauh kaki melangkah, sejauh raga untuk singgah, ketika kata lelah “terucap” hanya rumah yang menjadi tempat perlabuan paling tepat. “Pasti tau arah, untuk sekedar pulang”.…
• Voice Over by Dina Janidya • Disini masih ada yg takut untuk Mulai? Salah dan benar hanya perspektif setiap individu. Jelajahilah dan jangan pernah takut untuk memulai, karena setiap langkah yang kita lalui akan membawa kita ke jalan yang bisa menyatu dengan kehidupan. “Mulai, shortir, improvasi, pelajari, lalu buat yg lebih baik dari sebelumnya. Good luck!”…
• Voice Ober by Elsya Sandria • Kamu juga harus punya porsi untuk berkata pada dirimu sendiri, . “Gimana, sudah agak baikan?”. . Bukan. Bukan hanya hati mu saja yg dikasih perhatian lebih, jiwa dan raga serta fikiran mu juga harus punya perhatian lebih. Biar hidupmu imbang, karena hati terlalu berat untuk selalu berada di ruang-ruang spesial.…
• Voice Over by Aufa Radian • “Ya memang, awalnya kita berjarak..” “Karena waktu, kita bisa sedekat ini..” “Jika sendiri datang jangan pernah salahkan waktu. Ketahuilah, bahwa kamu masih bernyawa dan ini adalah hidup.” — People come and go that’s life!
• Voice Over by Rabiah Al Adawiyah • “Kamu hanya terlihat baik, kalo cuma sibuk ngukur berapa banyak kebaikan buat orang lain.” Berapa banyak? Bukan, baik gak harus di ukur. Terima kasih menjadi kata yg paling sederhana untuk mengganti hal baik datang. Masih kurang? Biar Tuhan yg berkerja mengapresiasi, dia punya caranya.…
Kamu bukan gagal, kamu belum mencoba, kamu takut memulai. Karena apa? Karena kamu takut kecewa lagi, karena kamu tidak percaya akan dirimu sendiri. Bukan gak berhasil, tapi belum berhasil.. “Hari ini kita coba lagi yah.”
Kamu terlalu egois untuk selalu merasa senang tanpa fikir sedih juga akan datang, sampai akhirnya sedih menjadi penghalang menuju senang. Mungkin standar senang mu terlalu tinggi.. “Coba kamu turunin 1 tingkat, iya ego mu. Tanpa berjanji, senang akan jadi teman.”
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