536: Marie Wulfram – How to utilise event giveaways to generate photography leads

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

Premium Members, click here to access this interview in the premium area.

Marie Wulfrmam of www.mariewulframphotography.com is definitely an animal lover. She worked in veterinary medicine for over eight years before pursuing a career in pet photography.

COVID opened the door for her to start her business and go after her dream of being a pet photographer. It took just over a year to crack the six-figure milestone.

And she did it without making consultation calls and pretending to be an extrovert.

On her About page, she shares that she's autistic, introverted, and prefers to stay behind the computer and camera.

She's been recommended to me by multiple Premium Members, who have said I need to get her on the podcast. I'm rapt to say how right they were and loved everything Marie shared, including her strategy on how to utilise event giveaways to generate photography leads and bookings with happy clients who go on to make fantastic purchases, averaging over USD$3,000!

Here's some more of what we covered in the interview:

• Why Marie chose to become a pet photographer
• How to build and reach six-figures with your photography business in twelve months
• How to transition from having a full-time job to going full-time as a photographer
• Marie's targets for next year
• Why Marie doesn't call clients before the actual sessions
• Having multiple consultations at the same time via text messaging
• Discussion about autism and how it impacts Marie's day-to-day life and business
• Demographics of Marie's clients
• Why Marie has found pet photography clients who don't have kids make better clients
• Using text messages via Google Voice
• Marie's process when sending text messages to clients
• How Google Voice works
• Marie's inquiry process
• How Marie responds to after-hours inquiries
• Where does Marie's 50% booking rate come from
• What Marie's clients are spending on pet portraits, on average
• Who are Marie's top clients, and where she finds them
• How to ensure clients have a great experience with their pet photography sessions
• How event giveaways work
• The importance of attending pet events to bring in pet photography clients
• What Marie's booth looks like at her pop-up events
• Marie's business strategy during winter months when she can't do outdoor pet sessions
• What's included in Marie's event giveaways
• Information you need to gather for landing pages
• Pricing and setting expectations on what clients spend, on average
• How Marie chooses her giveaway winners
• Why it is necessary to introduce automation into your business
• Marie's scheduling process
• How to deal with pushbacks on refundable deposits (or booking fees)
• Leads coming from Facebook and Instagram
• Marie's secret to why her giveaways work so well

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I'm very heavy on actually taking action on the things that I learn. As soon as I learn something, I tend to implement it pretty quickly. – Marie Wulfram

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Marie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

I feel like a great experience itself is enough to generate referrals. If somebody has a great time, they get great images and they get great products, they're going to talk about you. – Marie Wulfram

If you have any questions I missed, a specific question you’d like to ask Marie or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

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If you'd like to hear more from Audra before registering, check out her recent PhotoBizX interview here.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

Most of my clients actually come in through event giveaways. – Marie Wulfram

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

To feel good about doing a giveaway, it had to include something tangible and something decent. – Marie Wulfram

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Links to people, places and things mentioned in this episode:

Marie Wulfram Photography Website

Marie Wulfram Coaching

Marie Wulfram Photography on Facebook

Marie Wulfram Photography on Instagram

Episode 535: Melissa Rich – The easiest way to set up or migrate CRMs for photographers

Episode 358: Sean LeBlanc – How to book incredible portrait photography clients at expose

Qualify Your Leads, Like a Pro! — Registrations are open for this training with Audra Harris

Thank you!

Thanks again for listening, and thanks to Marie for coming on and sharing all the details that go into utilising event giveaways to generate photography leads and bookings that go into make fantastic, happy clients and terrific sales.

I've tried to make my business as easy, streamlined and stress free as possible and that includes as many automations as I can figure out. – Marie Wulfram

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 536: Marie Wulfram – How to utilise event giveaways to generate photography leads appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.