How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites Then watch this session now. After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including: — Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious) — The different ways printers & agencies charge for these services (definitely surprising) — How to escape the trap of gluing together multiple “free” solutions (which often end up costing way more than professional-grade technology) — The top mistakes printers & agencies make when offering these services to their Clients (there’s one that almost guarantees failure) — How to get better at digital if your primary focus is print & mail (lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly)