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Ep 75, The Creative Play Category: Key Success Factors
Manage episode 328412610 series 2319930
Creative Play toys have been around for a long time, but this isn't an easy space with so many generic stationery products and 'Me too' generic kits for sale straight from the factory gate in China.
In Episode 75, we take a look at the key success factors, and how companies can build brands in this space & win over the long term.
100 episoder
Ep 75, The Creative Play Category: Key Success Factors
Playing At Business - toy & game business podcast with Steve Reece
Manage episode 328412610 series 2319930
Creative Play toys have been around for a long time, but this isn't an easy space with so many generic stationery products and 'Me too' generic kits for sale straight from the factory gate in China.
In Episode 75, we take a look at the key success factors, and how companies can build brands in this space & win over the long term.
100 episoder
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