Ep 84, LOCALISATION: THE UNDERVALUED SALES DRIVER FOR TOYS & GAMES Playing At Business - Toy & Game Business Podcast With Steve Reece podcast

Artwork

Business Playingatbusinesspodcast Stevereeceplayingatbusiness Entrepreneur RG Marketing Ltd. All rights reserved Steve Reece Boardgamebusinesspodcast Boardgamesexpert Toybusinesspodcast Toyexpert

Innhold levert av RG Marketing Ltd. All rights reserved. and Steve Reece. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av RG Marketing Ltd. All rights reserved. and Steve Reece eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Playing At Business - toy & game business podcast with Steve Reece « »
Ep 84, LOCALISATION: THE UNDERVALUED SALES DRIVER FOR TOYS & GAMES

2y ago 21:24

Del

MP3•Episoder hjem

Innhold levert av RG Marketing Ltd. All rights reserved. and Steve Reece. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av RG Marketing Ltd. All rights reserved. and Steve Reece eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Localisation is normally the poor cousin to the more exciting and glamorous parts of developing a toy or game product and bringing them to market. Yet localisation is a critical functionality and process for maximising the commercial success (or otherwise) of our products.

In this episode we look at the key elements of localisation, and I share a few amusing anecdotes which show how localisation done badly can cause unintended consequences & commercial failure.

… continue reading

100 episoder

#Business #Playingatbusinesspodcast #Stevereeceplayingatbusiness #Entrepreneur #RG Marketing Ltd. All rights reserved #Steve Reece #Boardgamebusinesspodcast #Boardgamesexpert #Toybusinesspodcast #Toyexpert

Artwork

Ep 84, LOCALISATION: THE UNDERVALUED SALES DRIVER FOR TOYS & GAMES

Playing At Business - toy & game business podcast with Steve Reece

published 2y ago

Del

MP3•Episoder hjem

Innhold levert av RG Marketing Ltd. All rights reserved. and Steve Reece. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av RG Marketing Ltd. All rights reserved. and Steve Reece eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Localisation is normally the poor cousin to the more exciting and glamorous parts of developing a toy or game product and bringing them to market. Yet localisation is a critical functionality and process for maximising the commercial success (or otherwise) of our products.

In this episode we look at the key elements of localisation, and I share a few amusing anecdotes which show how localisation done badly can cause unintended consequences & commercial failure.

… continue reading

100 episoder

#Business #Playingatbusinesspodcast #Stevereeceplayingatbusiness #Entrepreneur #RG Marketing Ltd. All rights reserved #Steve Reece #Boardgamebusinesspodcast #Boardgamesexpert #Toybusinesspodcast #Toyexpert

Alle episoder

×

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

Lytt til 500+ tema