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To Grow Your Business, Become a Thought Leader
Manage episode 189655123 series 1155189
Innhold levert av David Gallello and PNC Bank. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Gallello and PNC Bank eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Thought leadership is a term that has garnered a lot of attention over the past several years — especially in light of the rise of social media and personal branding. The one-to-many model is powerful; use it to your competitive benefit. The ease with which a person can soft sell his or her knowledge and expertise to a large online audience through Twitter, LinkedIn and many other professional platforms is tangible and effective. This podcast gives guidance on what a thought leader is and how to harness that potential for helping professional services providers and private solo practitioners.
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