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The Influence Marketer: Why You Need to Focus on the Influence, Not the Influencer
Manage episode 389458531 series 3520777
Innhold levert av GHA Marketing Ltd. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av GHA Marketing Ltd eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Welcome to B2B Podcast Stories!
Jason Falls is a speaker and author best known for his groundbreaking work in strategic influence marketing. Today, Jason shares the journey behind his book and podcast, "Winfluence" and the subsequent growth of his influence marketing consultancy practice, Falls and Partners.
Expect to learn:
1. The difference between influencers who just amplify brand messages and those who drive genuine conversions and sales
2. How to build trust through consistent content
3. How to structure your campaigns to impact change in your target audience
4. Discover Marketing Podcast Network, an initiative aimed at creating a supportive community for podcasters
You can find Jason Falls on LinkedIn here: https://www.linkedin.com/in/jasonfalls/
Checkout his podcast here:
Winfluence Influence Marketing Podcast: https://jasonfalls.com/influence-mark...
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