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Innhold levert av Ian Kerr and Postal Hub Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ian Kerr and Postal Hub Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Ep 312: Next-gen mail measurement with JICmail and Kantar
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Manage episode 371204379 series 2068608
Innhold levert av Ian Kerr and Postal Hub Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ian Kerr and Postal Hub Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Mark Cross, Engagement Director at JICMAIL, and Dr Christopher Thresher-Andrews, Research Director at Kantar, discuss measuring mail's impact and unlocking mail's new capabilities:
- Creating the mail equivalent of TV audience measurement
- Demonstrating the value of mail, including business mail
- JICMail's background and ownership
- Helping marketers understand audience data for mail
- Making data accessible and easy-to-use
- Advertisers and agencies need data to include mail in campaigns
- Direct mail's perception challenges
- How some digital channels take credit for conversions
- How mail behaviours are measured
- Preserving direct mail revenues
- How mail engagement metrics compare to other channels
- Mail's life in the home
- Purchase behaviour initiated by mail across age groups
- Growing interaction with mail
- How can "attention" be measured?
- Using video analytics to measure mail engagement
- Why should posts care about direct mail?
- Unlocking new capabilities of mail
- Making mail use effective and habitual
347 episoder
MP3•Episoder hjem
Manage episode 371204379 series 2068608
Innhold levert av Ian Kerr and Postal Hub Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ian Kerr and Postal Hub Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Mark Cross, Engagement Director at JICMAIL, and Dr Christopher Thresher-Andrews, Research Director at Kantar, discuss measuring mail's impact and unlocking mail's new capabilities:
- Creating the mail equivalent of TV audience measurement
- Demonstrating the value of mail, including business mail
- JICMail's background and ownership
- Helping marketers understand audience data for mail
- Making data accessible and easy-to-use
- Advertisers and agencies need data to include mail in campaigns
- Direct mail's perception challenges
- How some digital channels take credit for conversions
- How mail behaviours are measured
- Preserving direct mail revenues
- How mail engagement metrics compare to other channels
- Mail's life in the home
- Purchase behaviour initiated by mail across age groups
- Growing interaction with mail
- How can "attention" be measured?
- Using video analytics to measure mail engagement
- Why should posts care about direct mail?
- Unlocking new capabilities of mail
- Making mail use effective and habitual
347 episoder
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