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Google Smart Campaigns Demystified
Manage episode 399101226 series 3546984
Innhold levert av CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads.
00:00 Starter campaigns
01:52 Optimization limitations
03:32 Limitations and frustrations
05:20 Branching out and deeper analytics
08:18 Recommendation for small businesses
63 episoder
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