Mastering Smart Bidding💰: Boost Your Google Ads Success
Manage episode 397027626 series 3546984
In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client's goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results.
- Introduction
- Understanding Smart Bidding
- Real time auction
- Machine learning
- Learning Phase
- SKAG vs. STAG Setup
- Learning and Optimization
- Portfolio Campaigns
- Cost per Acquisition
- Promotions and Targeting
- Conversions, Max Conversions, tROAS, tCPA. Max Clicks, CPC, and clicks.
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