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03. The PR Agency Conundrum: Specialization or Generalization, Local or Global?
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In this episode, we explore the ongoing debate in the world of public relations about the merits of working for a specialized or general agency, and whether to prioritize a local or global agency. Our guest Cosmas Butunyi, a seasoned PR and comms practitioner who has worked for both local and international agencies, provides valuable insights into the pros and cons of each option.
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