16: The Birth of a Business Through Personal Struggle: The Fertility Resort with Bryant Liggett

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It's said that necessity is the mother of invention, and we've seen no greater example of that than what Bryant (B.B.) Liggett has built with The Fertility Resort.
With 15 years in the marketing world, B.B.'s experience spans food and beverage, beauty, healthcare, and media production. She has built a career and name through her expertise in social media strategy, brand management, digital marketing, and small business coaching.
In 2020, at the height of collective uncertainty and a worldwide pandemic, B.B. experienced her second pregnancy loss and was thrown into a world that a shocking one in four women experience...infertility.
Through her firsthand experience with glaring gaps in the healthcare system for patient support, information, and the absence of a place for women to gain and share perspectives, she launched The Fertility Resort alongside Dr. Erin Taliaferro-Attaway.
In this week's episode, we talk through the process of building a business to support those going through some of their most painful, challenging, and unpredictable journeys. Don't miss this one.
Make sure to check out all things from the Fertility Resort & B.B. down below 👇
👉 https://www.thefertilityresort.com/
👉 https://www.instagram.com/thefertilityresort/
👉 https://www.facebook.com/thefertilityresort
👉 https://www.linkedin.com/company/the-fertility-resort/
👉 https://www.tiktok.com/@thefertilityresort
👉 https://www.instagram.com/lbliggett/
👉 https://www.instagram.com/protectedspacepod/
🎧 the protected space podcast

Kapitler

1. Entrepreneurial Evolution (00:00:00)

2. Navigating Fertility (00:12:51)

3. Supporting Local Businesses and Fertility Awareness (00:20:14)

4. Challenges in Balancing Career and Family (00:27:27)

5. Fertility Marketing Strategies and Nonprofit Conversion (00:37:03)

6. Fertility Resort Events and Mission (00:45:52)