))
How Kraft Heinz Is Reinventing Their Approach To Consumer Engagement
Manage episode 325506431 series 3236916
Innhold levert av Dave Knox. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dave Knox eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Before joining Kraft Heinz as Chief Growth Officer for North America, Sanjiv Gajiwala was the CMO at Mark Anthony Brands where he launched White Claw Seltzer. Today, Sanjiv brings that same approach to Kraft Heinz, where he is taking an iconic portfolio of brands that he views as a portfolio of challengers, competing for consumers' attention. I sat down with Sanjiv to talk more about this challenger mindset and how it is leading Kraft Heinz to take a different approach to brand building.
156 episoder
Del
