BRANDON MIHM: Pittsburgh Steelers, New York Yankees, Barstool Sports, and AgAmerica Media

Press Record with Kellan Reck

In this episode, Kellan interviews Brandon Mihm, a seasoned creative producer with 15 years of experience working with the Pittsburgh Steelers and New York Yankees. Brandon shares insights from his career, including earning five Emmys with the Yankees and transitioning to Barstool Sports, where he elevated various brands (Spittin' Chiclets, Fore Play Golf, Bussin' With the Boys, Chicks in the Office). He discusses his current role at Ag America Media, focusing on rural content. The conversation covers the evolution of content creation, the importance of personal branding, and strategies for managing sponsorships. Brandon also offers advice for aspiring creatives and highlights his personal projects, including the podcast "Musty Millenial."
Find Brandon Mihm Online:
- Musty Millenials Podcast - https://open.spotify.com/show/3qRILBWefrx5ICrdy1uckU?si=f506c3ecc5e448fc
- Like a Farmer Podcast - https://open.spotify.com/show/3E4jxqFXJe0U1JDSpz7YKb?si=42197ef416a04e5e
Timestamps:
The start of an impressive career (00:00:18)
Introduction of Brandon Mihm's career with the Pittsburgh Steelers and the New York Yankees, earning five Emmys.
Balancing work and family life (00:01:05)
Brandon Mihm discusses managing his career and family life with two children and a third on the way.
Early passion for video production (00:03:04)
Brandon Mihm's childhood interest in video production and creative content, leading to his career path.
Joining the Pittsburgh Steelers (00:04:50)
Brandon Mihm shares his experience of joining the Pittsburgh Steelers and working for his hometown team.
Transition to the New York Yankees (00:11:39)
The difficult decision to leave the Pittsburgh Steelers for a new role with the New York Yankees and the beginning of original content production.
Challenges of producing original content (00:14:45)
The demands of producing an hour of original content every week for the New York Yankees and the range of content produced.
Interactions with athletes (00:16:27)
Brandon Mihm's experiences with athletes, including Derek Jeter's professionalism and challenges with Ben Roethlisberger.
Transition from Sports to Barstool Sports (00:20:14)
Mihm discusses his decision to leave sports teams and join Barstool Sports for a new creative challenge.
Working with Producers and Teams (00:26:46)
Mihm explains his approach to working with producers and teams, emphasizing individual support and success.
Collaboration and Networking at Barstool Sports (00:28:28)
Mihm discusses his extensive networking and collaboration with various departments and talents at Barstool Sports.
Working with "Chicks in the Office" Team (00:28:58)
Mihm shares his positive experience working with the "Chicks in the Office" team at Barstool Sports.
Transition to AgAmerica Media (00:30:29)
Mihm shares his experience of being laid off from Barstool Sports and transitioning to AG America Media.
Building Content at AgAmerica Media (00:37:19)
Mihm discusses the approach to building content at AG America Media, considering various platforms and content types.
Evolution of Video Content (00:40:40)
Changes in video content length and format over the years, focusing on shorter, more engaging content for social media platforms.
Personal Branding and Sponsorship Considerations (00:44:55)
The importance of personal branding, managing personal and professional brand alignment, and navigating sponsorships in relation to personal and brand affiliations.
Career Advice and Networking (00:52:05)
The value of networking, offering advice to individuals entering the industry, and the importance of supporting others as one progresses in their career.