390: Captivating Club Content w/ Shanna Bright - Private Clubs Online

Private Club Radio Show

Ever wondered how to create captivating content that keeps your private golf and country club members engaged? Join us as we speak with Shanna Bright from Private Clubs Online, who unveils her secrets on developing dynamic content pillars. Shanna shares her wealth of experience in crafting a balanced mix of educational, entertaining, and storytelling content that genuinely resonates with both current and prospective members. Discover how capturing magical moments, celebrating unique holidays, and leveraging social media can transform your club's communication strategy.
Shanna and I discuss the intricacies of community engagement and strategic communication essential for successful event planning. From obtaining permits and coordinating with local authorities to fostering strong neighborly relations through inclusive events, this episode dives deep into the nuts and bolts of effective event management. We also touch upon the importance of varied content, offering stellar examples like event promotion, member stories, and renovation updates to keep your club's social media lively and engaging.
In an era where personalized communication is king, we explore strategies for a significant membership push—aiming to boost membership at the City Club by 300 in a year! Shanna emphasizes the importance of tailored communication efforts, such as personalized phone calls and emails, to keep members active and invested. Get ready to hear amazing personal anecdotes that highlight the evolution of member relations and the cultural context of engaging with your community. Plus, we offer practical tips for planning your club’s communication for the next year, including a strategic content package complete with holidays and hashtag events like "International Talk Like a Pirate Day." This episode is packed with actionable insights to elevate your club’s member interactions and overall experience.

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1. Content Pillars for Private Clubs (00:00:00)

2. Club Communication and Engagement Strategies (00:07:55)

3. Member Communication and Engagement Strategies (00:20:23)

4. Club Communication and Event Planning (00:23:27)