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164. 3 Key Shifts Every Therapist-Turned-Practice-Owner Must Make with David Sturgess
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In this episode of the Private Practice Elevation podcast, host Daniel Fava welcomes David Sturgess, a seasoned mental health professional and business consultant, to discuss the pivotal shifts required when transitioning from therapist to business owner.
The journey from being an agency therapist or employee to becoming a business owner of your private practice is filled with unique challenges and opportunities.
For therapists considering this path, understanding the nuances of business, the value of time and money, and the intricacies of marketing can be the difference between thriving and merely surviving.
David Sturgess has a compelling background in mental health, with over 16 years of experience in the field. His journey began as a 911 operator and first responder, which unfolded into a strong interest in psychology and led his current career.
David worked for several years in youth residential treatment facilities and transitioned into private practice six years ago as a result of desiring to be more present for his family and to alleviate burnout.
Currently, David is a consultant with Wise Practice Consulting, where he focuses on helping solo practice owners navigate the transition from clinical work to business ownership.
In this episode, David imparts his insights on three major changes that are crucial for therapists ready to delve into the entrepreneurial world and see lasting success.
Key Takeaways:Recognizing the need for assistance in business matters is critical for therapists transitioning into business ownership.
Clinicians must adopt a realistic approach to time management and financial planning, ensuring their practice remains profitable.
Investing in professional services such as website design can have a significant ROI and is essential for effective marketing.
Understanding the role of a quality website as an always-on marketing tool can help improve visibility and attract potential clients.
A niche focus can evolve and needs to be communicated effectively to reach the intended audience.
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