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Selling the Story: How Digital Content Influenced the Release of The Blair Witch Project
Manage episode 175748877 series 1320235
Innhold levert av Producers Guild of America Kevyn Fairchild and Producers Guild of America. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Producers Guild of America Kevyn Fairchild and Producers Guild of America eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
When the Blair Witch Project project premiered at the 1999 Sundance Film Festival, it arrived amongst a whirlwind of viral marketing. In this episode, Producer Mike Monello talks about how they took advantage of emerging digital technologies, and how those decisions influenced the theatrical pickup of the film.
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