How To Go From 0 to 45K Users In Less Than 12 Months From the CEO of Softr.io

ProductLed Podcast

Mariam Hakobyan is the Co-Founder and CEO at Softr. She’s an engineer turned entrepreneur and has a pang for technology, product, and design. At Softr, she pioneers in building the right product, listening to customers, and building ecosystems for software enthusiasts. She prioritizes the customer’s needs by simplifying software building so anyone can set up businesses without being intimidated by their tech skills.

Today, let’s listen to Mariam as she tells how Softr went from zero to 45,000 users in just a year.

Show Notes

[0:57] What initially drove her to start Software.io?

[1:56] How did she start exploring different ideas for the platform?

[6:01] What did she do to get the product into people’s hands?

[9:20] On pursuing user growth and monetizing your product

[12:20] The passionate software community, the product’s simplicity, and virality got them from zero to 45,000 users

[18:33] Mariam talks about empowering the community, creating ecosystems and a place for people to thrive

[21:53] The importance of being mindful of anything that you add to the platform

[29:04] Understanding what customers value and how much they want to customize?

[29:59] Intuition and understanding of the customers on what types of things are they trying to build

[38:55] Build a great product where people feel like a magician

About Mariam Hakobyan

Mariam is a graduate of Yerevan State University. Her colleagues highly respect her as she is passionate about her job and is always one step ahead in providing service to others. She started her engineering career in her early 20s and is now a force to be reckoned with in her field. But most importantly, Mariam is now a loving mother of two.

Links

Softr.io

Airtable

Profile

Mariam on LinkedIn