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Customer Experience #12: Core Competence – Being Familiar with the Customer’s Standard Operating Procedures

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Manage episode 153879130 series 1105570
Innhold levert av Quinn Byrne Coaching. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Quinn Byrne Coaching eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Familiarity with a customer’s Standard Operating Procedures is essential when trying to address that specific customer’s product needs.

In today’s podcast, Michael explains that it’s not enough to know about your product – you must understand your customers business. He provides two examples where the salesperson suceeds, not by talking about his product, but by asking about the customer’s use of that product. And he warns against highlighting newness and difference without recognising the positive aspects of the relationship the customer may have with their existing product.

Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.

Do you use iTunes? Click here to subscribe for free and have iTunes automatically download future episodes of this podcast. (More options)

  continue reading

10 episoder

Artwork
iconDel
 
Manage episode 153879130 series 1105570
Innhold levert av Quinn Byrne Coaching. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Quinn Byrne Coaching eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Familiarity with a customer’s Standard Operating Procedures is essential when trying to address that specific customer’s product needs.

In today’s podcast, Michael explains that it’s not enough to know about your product – you must understand your customers business. He provides two examples where the salesperson suceeds, not by talking about his product, but by asking about the customer’s use of that product. And he warns against highlighting newness and difference without recognising the positive aspects of the relationship the customer may have with their existing product.

Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.

Do you use iTunes? Click here to subscribe for free and have iTunes automatically download future episodes of this podcast. (More options)

  continue reading

10 episoder

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