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Hot Topic: Audience Estimates
Manage episode 445300701 series 3557217
Innhold levert av Andy Meadows. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Andy Meadows eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Host Andy Meadows discusses how a major potential Nielsen change could massively impact radio and the challenges with how they measure listenership. Plus, he breaks down a few other ways radio can get better, more accurate audience estimates. Like RadioPlayer and DTS Autostage, audio fingerprint technology, radio research companies and creating your own audience estimates. You can also watch the full episode here.
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