From Corporate America to Real Estate Success with Jenny Gou; ep 302

REady2Scale - Real Estate Investing

Jenny Gou traded a successful corporate career for real estate, where she discovered limitless possibilities & achieved unprecedented growth.

Now managing partner at Vertical Street Ventures (VSV), Jenny shares a story of balancing priorities, finding opportunities, and creating a thriving business that should inspire those seeking to make a career shift & achieve financial independence.

For the video interview, visit: https://youtu.be/iz4V-IWIRPI

From Corporate Success to Real Estate

She began her journey at Procter & Gamble, where she spent 13 fulfilling years. A turning point came when her son asked if she could join a school field trip, and she had to decline. As family priorities grew stronger, Jenny & her husband decided to seek a better work-life balance.

Recognizing the potential for a better lifestyle through real estate, they started with single-family rentals, but quickly realized that multifamily offered greater opportunities. In 2020, Jenny made the decision to leave her corporate career & dive into the world of multifamily real estate.

Finding Mentors & Partners

As she transitioned from corporate life, Jenny found a mentor who would become her partner at VSV. She approached him with a mindset of providing value & accelerating her learning. By assisting with property management & underwriting deals, Jenny gained invaluable hands-on experience.

For those looking to make a similar transition, she emphasizes attending conferences & events to provide opportunities to connect with like-minded individuals, find partners with complementary skills & learn from experienced professionals.

Creating a Multi-Faceted Real Estate Business

VSV has evolved into three distinct businesses. The first is apartment syndication, focused on finding deals, raising capital, and managing properties. The second is a CPA firm that provides accounting services for real estate investors. This expansion was driven by the recognition that investors seek professional guidance to maximize tax savings & ensure financial compliance. Finally, VSV has a coaching business, the Multifamily Academy, where Jenny shares her expertise and guides aspiring syndicators on their path to financial independence.

Capital Raising Today

Jenny emphasizes the importance of knowing the sponsorship team and thoroughly evaluating the team leading the project; understanding their track record, communication practices, and investor experience. By conducting due diligence, capital raisers can confidently answer questions and provide the necessary reassurance to attract funding.

Capital raisers should showcase the alignment between sponsors & investors, emphasizing sponsors' personal investments. This instills confidence & demonstrates a shared commitment to success.

Those who prioritize these strategies can position themselves as trustworthy & knowledgeable partners, ultimately driving successful capital raising efforts.

Key Takeaways:

• Work-life balance: Many people look to real estate as a career that allows prioritizing family & achieve better work-life balance.
• Seek mentors & partners: Find mentors and partners who can provide guidance, support, and opportunities for learning and growth.
• Diversify & expand: VSV evolved into a multi-faceted business by diversifying offerings to meet the needs of their investors.

Contact Jenny:

Website: https://verticalstreetventures.com/

LinkedIn: @vertical-street-ventures

Instagram: @vertical_street_ventures

Facebook: @verticalstreetventures

Are you REady2Scale Your Multifamily Investments?

Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level visit www.bluelake-capital.com.

To reach Jeannette & her team, email them at [e-mail] or complete our investor form at https://www.bluelake-capital.com/new-investor-form and they'll connect with you.

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