It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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E59 - Nir Eyal (Bestselling Author, Investor - The Prophet of Habit-Forming Technology)
MP3•Episoder hjem
Manage episode 359802020 series 2399899
Innhold levert av Real Life Superpowers. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Real Life Superpowers eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode we speak with Nir Eyal, an expert in behavioral design and author of the bestselling books: “Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life". He’s known as the habits guy, the one who can help understand how to get app users to come back again and again. Bloomberg business week named him “The Prophet of Habit-Forming Technology”. He’s a former lecturer at the Stanford Graduate School of Business. He’s also founded and sold two tech companies, and he actively invests in habit-forming products such as Eventbrite, Kahoot, Canva, Product Hunt, and more. In this interview, we explore Nir's insights on how to design products that create user habits, the ethical considerations of persuasive design, and his strategies for overcoming distraction and staying focused in today's always-connected world. We discuss: • The difference between persuasive technology and cohesive technology • The hypocrisy of the media • The abuse of the concept of addiction, as an excuse to not take control of one's life • How to take control of our attention • Phubbing (phone snubbing) • Where pain plays in • The power of planning your day • Reactive work vs reflective work • How labeling feelings helps • And much more! Enjoy this deep dive into Nir’s mind and expertise!
…
continue reading
73 episoder
MP3•Episoder hjem
Manage episode 359802020 series 2399899
Innhold levert av Real Life Superpowers. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Real Life Superpowers eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode we speak with Nir Eyal, an expert in behavioral design and author of the bestselling books: “Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life". He’s known as the habits guy, the one who can help understand how to get app users to come back again and again. Bloomberg business week named him “The Prophet of Habit-Forming Technology”. He’s a former lecturer at the Stanford Graduate School of Business. He’s also founded and sold two tech companies, and he actively invests in habit-forming products such as Eventbrite, Kahoot, Canva, Product Hunt, and more. In this interview, we explore Nir's insights on how to design products that create user habits, the ethical considerations of persuasive design, and his strategies for overcoming distraction and staying focused in today's always-connected world. We discuss: • The difference between persuasive technology and cohesive technology • The hypocrisy of the media • The abuse of the concept of addiction, as an excuse to not take control of one's life • How to take control of our attention • Phubbing (phone snubbing) • Where pain plays in • The power of planning your day • Reactive work vs reflective work • How labeling feelings helps • And much more! Enjoy this deep dive into Nir’s mind and expertise!
…
continue reading
73 episoder
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