It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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E29 - Massimo Chieruzzi (AdEspresso)
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Manage episode 273411685 series 2399899
Innhold levert av Real Life Superpowers. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Real Life Superpowers eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode we speak with Massimo Chieruzzi GM and co-founder at AdEspresso which is a tool for SMBs to manage, analyze and optimize Facebook Ads and which was acquired by Hootsuite in 2017. Listen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/massimo-chieruzzi-adespresso/ He’s a multi-hyphen dude. He’s been a radio speaker, journalist, developer, marketer, entrepreneur and angel investor. At 14 years old he was the youngest Italian guy indicted in cyber crime for running a pirate BBS and making countless intercontinental calls with his modem to avoid paying the bills through boxing. He later founded Creative Web, the leading web development agency in Italy and biggest provider in Europe for eBay and other companies. He founded AdEspresso after getting fed up with Facebook ad scaling and optimizing solutions. In the early days of AdEspresso Massimo helped scale the blog from 0 to 700,000 visits per month and build a profitable business with just inbound marketing and 0 people on sales, making AdEspresso the most used Facebook Ads product worldwide. We discuss: – Bending rules and the concept of “subjective justice” as a possible entrepreneurial necessity – The importance of mitigating risk and never relying on one customer/traffic source/product/etc. – Massimo’s two cents on how to handle the uncertainty created by Covid-19 – The power in being aware of your weaknesses – Striking a balance between avoidance out of fear vs self-awareness about what you should and shouldn’t spend time doing – And much more We hope you enjoy your listen! Zooming out, if you like listening to this podcast, make sure to subscribe so you don’t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves. You’re also welcome to follow Ronen and Noa on Linkedin • Ronen Menipaz on Linkedin • Noa Eshed on Linkedin And if we may ask for a favor - please leave us a review on your native podcast app. Some further resources: • Real Life Superpowers podcast on Ctech • The podcast website
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73 episoder
MP3•Episoder hjem
Manage episode 273411685 series 2399899
Innhold levert av Real Life Superpowers. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Real Life Superpowers eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode we speak with Massimo Chieruzzi GM and co-founder at AdEspresso which is a tool for SMBs to manage, analyze and optimize Facebook Ads and which was acquired by Hootsuite in 2017. Listen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/massimo-chieruzzi-adespresso/ He’s a multi-hyphen dude. He’s been a radio speaker, journalist, developer, marketer, entrepreneur and angel investor. At 14 years old he was the youngest Italian guy indicted in cyber crime for running a pirate BBS and making countless intercontinental calls with his modem to avoid paying the bills through boxing. He later founded Creative Web, the leading web development agency in Italy and biggest provider in Europe for eBay and other companies. He founded AdEspresso after getting fed up with Facebook ad scaling and optimizing solutions. In the early days of AdEspresso Massimo helped scale the blog from 0 to 700,000 visits per month and build a profitable business with just inbound marketing and 0 people on sales, making AdEspresso the most used Facebook Ads product worldwide. We discuss: – Bending rules and the concept of “subjective justice” as a possible entrepreneurial necessity – The importance of mitigating risk and never relying on one customer/traffic source/product/etc. – Massimo’s two cents on how to handle the uncertainty created by Covid-19 – The power in being aware of your weaknesses – Striking a balance between avoidance out of fear vs self-awareness about what you should and shouldn’t spend time doing – And much more We hope you enjoy your listen! Zooming out, if you like listening to this podcast, make sure to subscribe so you don’t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves. You’re also welcome to follow Ronen and Noa on Linkedin • Ronen Menipaz on Linkedin • Noa Eshed on Linkedin And if we may ask for a favor - please leave us a review on your native podcast app. Some further resources: • Real Life Superpowers podcast on Ctech • The podcast website
…
continue reading
73 episoder
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