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My Ideal Customer Is The One Who I Can Make Successful With Ross G.D. Fulton
Manage episode 271814711 series 2686684
Innhold levert av Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Making sure you’re delivering value to your customer means knowing who your ideal customer is. In this episode, Betsy Westhafer and Tony Bodoh talk to Ross G.D. Fulton about the ideal customer and the increase of blending customer success and customer experience for value creation. Ross is the Founder and CEO of Valuize, a company that helps B2B software companies retain and expand their customers and revenue at scale. Ross discusses the four phases of the customer life cycle and the biggest challenge about understanding value for B2B software companies. He also touches on how tech companies convert from perpetual licensing to the subscription model and the importance of alignment between the customer success and product teams.
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