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104: How to moderate a virtual focus group - a chat with Jamin Brazil

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Manage episode 349961131 series 3272198
Innhold levert av Voxpopme. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Voxpopme eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success?

To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast.

We discuss:

  • When should companies use virtual focus groups?
  • What are moderating best practices?
  • What goes into successful preparation?
  • And more.

Join us.

Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

  continue reading

124 episoder

Artwork
iconDel
 
Manage episode 349961131 series 3272198
Innhold levert av Voxpopme. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Voxpopme eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success?

To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast.

We discuss:

  • When should companies use virtual focus groups?
  • What are moderating best practices?
  • What goes into successful preparation?
  • And more.

Join us.

Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

  continue reading

124 episoder

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