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How Data Driven Marketing Drives Growth, Builds Credibility and Gets Marketing a Seat at the Table
Manage episode 412945937 series 3551865
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In this episode, the guest, Steve Stano a marketing expert with 15 years of experience, discusses his work in growth marketing, customer marketing, and particularly, business intelligence marketing at large financial institutions. Steve emphasizes the importance of business intelligence within marketing to inform strategies, the need for a data-driven approach, and how it has evolved to involve direct customer insights, account-based marketing, and adapting to digital transformations. Insights from business intelligence have been key in understanding customer preferences, such as the surprising preference for email communication and in-person interactions. Steve also mentions the shift towards short-form content in professional settings due to changing content consumption behaviors. The episode highlights how being data-oriented has made marketing more credible and strategic in business decisions, driving competitive advantage and stronger customer connections.
00:27 Steve's Background and Marketing Philosophy
01:24 Deep Dive into Business Intelligence in Marketing
04:29 The Evolution of Business Intelligence Technology
07:02 Insights and Surprises from Data-Driven Marketing
12:09 The Impact of Data-Driven Marketing on Business
15:45 Closing Thoughts and Encouragement to Share Insights
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1. Business Intelligence and Marketing Insights (00:00:00)
2. The Power of Data-Driven Marketing (00:07:53)
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