))
How Marketers and Entrepreneurs Can Love What They Do, Be Passionate, Authentic, and Drive Profits
Manage episode 411002346 series 3551865
Innhold levert av Eric Eden. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Eric Eden eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing for Entrepreneurs' and her podcast - Spark & Ignite Your Marketing - highlighting the significance of reputation, clarity, and strategy in effective marketing. Beverly shares a story in this episode that illustrates the power of doing what you love, being authentic, and how to focus on marketing strategy instead of just tactics to get the best results.
00:20 Beverly's Journey to Entrepreneurship
01:38 Marketing Insights and Transforming Businesses
05:35 The Importance of Clarity and Authenticity in Marketing
07:26 Rapid Website Development and the Power of Simplicity
13:25 The Role of Passion and Vision in Entrepreneurial Success
16:32 Reputation Management and Growth Strategy
18:36 Exploring the Sparketing Podcast
19:33 Final Thoughts and Resources
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Kapitler
1. Transforming Small Business Marketing Strategies (00:00:00)
2. Entrepreneurship and Reputation Management (00:15:06)
3. Entrepreneurial Insights and Marketing Success (00:18:58)
127 episoder
Del
