How to Become a Best Selling Author and Have Positive Impact on an Unimaginable Number of People
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In this episode, bestselling author Mike Capuzzi, who has penned over 20 books, shares his journey from an engineer to a marketing expert and eventually to an author. Mike discusses his transition from technical roles to embracing his passion for marketing, leading him to start his own consulting company at the height of the .com bubble. He highlights his achievements in publishing and emphasizes the impact of books on readers, sometimes in ways authors might never know. Mike takes pride in helping thousands of entrepreneurs improve their marketing and, through his books, enabling them to achieve more success. He advocates for short, focused books ('Shooks') that provide value within an hour or two of reading, making a case for bite-sized, impactful content in today's fast-paced world. The episode also explores the changing landscape of publishing, touching upon the advantages of self-publishing and hybrid models over traditional publishing routes. Mike offers advice to prospective authors on starting their book projects and introduces his 'magic kit' offer, consisting of three of his digital books available to listeners. This episode serves as an insightful guide for anyone considering authorship, emphasizing the effectiveness and potential of short-form books in engaging readers and disseminating valuable content.
Get three of Mike's books here for free - https://mikecapuzzi.com/magic/
00:24 Mike's Journey from Engineering to Bestselling Author
01:29 The Power of Publishing: Mike's Take on Marketing and Authorship
05:35 The Magic of Short Books: Revolutionizing Reading and Writing
13:47 Navigating the World of Publishing: Traditional, Self, and Hybrid
16:26 Final Thoughts and Special Offer
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1. The Power of Short Books (00:00:00)
2. Writing and Publishing a Book Insights (00:10:42)
127 episoder