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How to Create Emotional Branding Campaigns that Win Millions of New Customers
Manage episode 415612015 series 3551865
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How do you create successful brand campaigns that win millions of customer
In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and human insight in branding. Reid illustrates how the campaign leveraged the concept of having 'people' to support middle Americans with their taxes, resulting in significant business growth and customer appreciation. The story underpins his new book, 'Appreciated Branding,' which advocates for brands solving real problems to earn customer appreciation and loyalty. Reid's career and insights underscore the effectiveness of emotionally resonant marketing strategies in creating irreplaceable brands. Join us for a conversation where the art of branding is laid bare, empathy meets strategy, and appreciation is the currency of success.
00:21 Reid's Background in Marketing
01:12 The H&R Block Success Story
04:13 The Philosophy Behind Emotional Branding
10:19 Introducing Appreciated Branding
12:02 Real-World Applications of Appreciated Branding
14:16 Advice for Marketers on Tapping into Appreciation
17:01 Final Thoughts on Branding and Standing Out
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1. Creating Emotional Connections in Marketing (00:00:00)
2. Emotional Impact of Brand Messaging (00:06:41)
3. Solving Problems for Brand Appreciation (00:12:04)
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