))
Maximizing Marketing ROI With Web Site and Cloud Systems Reliability
Manage episode 413037787 series 3551865
Innhold levert av Eric Eden. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Eric Eden eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Maximizing Marketing ROI With Web Site Reliability
The worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system. This can make for a very bad day (and month) in terms of marketing performance.
In this episode, Marc Firth, co-founder of Firney, discusses the importance of reliability in cloud-based services for enhancing marketers and protecting brand reputation. He shares a story about how a client's web site outages during a bank holiday weekend led to significant losses without conversions due to a broken link with the CRM system. This incident highlighted the need for comprehensive monitoring and automated processes to prevent data loss and ensure constant availability, even during high-traffic periods or updates.
In a world where the resilience of your marketing systems can make or break your business, our conversation with Mark provides a blueprint for constructing an unshakeable digital infrastructure. Insightful tips on cloud expense savings and the indispensable need for immediate and ongoing support.
00:23 A Remarkable Customer Growth Story
01:45 Learning from Mistakes: Enhancing Reliability and Security
03:58 The Importance of Reliable Infrastructure in Marketing
05:56 Optimizing for User Experience and Lead Capture
09:45 Leveraging Cloud Services for Business Reliability
11:37 Exclusive Offer for Listeners and Closing Remarks
Send us a Text Message, give feedback on the episode, suggest a guest or topic
123 episoder
Del
