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Stories That Prove Podcasting and YouTube are Emerging as the Best Channels for Marketers
Manage episode 415852569 series 3551865
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In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing.
In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She recounts a successful viral YouTube marketing campaign for a young singer-songwriter, showcasing the impact of grassroots PR efforts and the power of authentic, compelling storytelling in breaking through the noise.
Anika discusses the transition to full-time podcasting with her podcast Your Brand AMplified, emphasizing the importance of consistency, brand clarity, and leveraging podcasting as a multifaceted marketing tool. She offers insights into the evolving landscape of PR, marketing, and podcasting, advocating for the potential of podcasts as a personal and brand-building platform. Anika encourages aspiring podcasters to start their journey, underscoring there's space for every unique voice and perspective in the podcasting world.
Check out Anika's podcast Your Brand Amplified
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00:13 Anika's Journey: From Brand Strategist to Full-Time Podcaster
01:11 A Standout Marketing Story: The Rise of a Young Singer
06:28 The Power of Podcasting: Anika's Transition and Insights
10:26 The Intersection of PR, Podcasting, and Branding
20:34 Embracing Video in Podcasting: A New Era of Engagement
23:22 Final Thoughts on Podcasting and Its Future
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Kapitler
1. Brand Strategist Turned Full-Time Podcaster (00:00:00)
2. Podcasting as a Career Growth (00:07:03)
3. Podcasting as a Marketing Tool (00:10:35)
4. Podcast Promotion Strategies and Video Content (00:15:43)
5. The Power of Podcasting in Marketing (00:23:23)
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