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Episode 193: Nexite’s Breakthrough Innovation
Manage episode 426073055 series 2829840
Innhold levert av Robin Lewis and Shelley E. Kohan, Robin Lewis, and Shelley E. Kohan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Robin Lewis and Shelley E. Kohan, Robin Lewis, and Shelley E. Kohan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Data rules in the ecommerce digital world but is more challenging to collect in the physical world. But tracking millions of pieces of merchandise across your store floors so your customers and staff can find any product in real-time is now a reality. Unified commerce is here.
Join Shelley E. Kohan and special guest Ronit Eliav, Chief Marketing Officer of Nexite as they discuss how virtual apparel tracking maps with real-time data lets your merchandise seamlessly tell you their entire life story -- from the factory floor to their final destination in the customers’ closet.
The win/win? A deeper emotional connection with the customer through trusted, transparent intelligence.
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
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