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The Evolution of Influencer Marketing: From PR to Revenue Driver
Manage episode 437686394 series 3584081
Innhold levert av Kerry Curran. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kerry Curran eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Danielle Wiley, CEO and founder of Sway Group, to explore the evolution of influencer marketing from its PR roots to a powerful revenue driver.
Learn how influencer strategies can move beyond awareness and reach, driving real results for your business. Danielle shares her insights on building effective creator campaigns, measuring success, and how even smaller brands can leverage local influencers to achieve national success.
If you're an executive looking to grow revenue, this episode is packed with actionable advice you can't afford to miss!
30 episoder
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